The grind of a completely independent rap music label.

J.Tallie – Love My Trap


Global Minds Entertainment artist J.Tallie releases the “Love My Trap” single produced by DJ Fury.

TKz Baby – Red

red cover

Global Minds Entertainment artist TKz Baby releases the single “Red” from the Street God project. Produced by DJ Fury.

Global Minds – PePe Le Pew


Listen to Global Minds Entertainment’s new single “PePe Le Pew” from the Now Or Never mixtape hosted by DJ Holiday.

Call and request on Streetz 94.5 in Atlanta.

(404) 352-0945

Spending To Be A Rapper VS Investing In Your Rap Career

Wendy Day

By, Tony Guidry (@IamThaConnect)

Last week I said that I’d give alternate suggestions to buying features and explain the “philosophy” behind major labels providing signed artists with features.

Let me start by saying that any major label – any mid-major with major label distribution – will spend upwards of a million dollars on the promotion and marketing of an artist’s single. Additional money will be spent on the promo/mktg of the artist’s album. A major label will often “hedge” it’s bet and stack the deck by adding a hot artist to a new artist’s song to bolster the already hefty budget behind the song.

The logic of adding a feature is lost on most indie labels and aspiring artists. They fall victim to the belief that “star power” makes these songs with features into hits – so they want to buy a feature – a verse – a hook from…

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By: Jason Tallie

Tupac or Biggie?  Nas or Jay-Z?  Michael Jackson or Prince?  Jordan or Lebron?  Light-skinned or dark-skinned?  Is either one any better than the other?  If yes, according to whom?  If no, according to whom?  Opinions are unique as the people who form them.  Different strokes for different folks, and opinions are like assholes, everybody has one.

Dealing with opinions, positive or negative can be a difficult thing, especially for artists.  As an artist, you are supposed to think you are the best at what you do, and can’t nobody do it like you.  Even artists who know they are not the best will say they’re the best simply because that’s what they’re supposed to say.  If you don’t think you’re the best, then who else will?

Thinking you’re the best at what you do brings about confidence, and confidence is a trait that all serious artists must have.  So you’re feeling yourself and your close friends and family are constantly telling you how good you are.  But hearing uplifting opinions may cripple weak-minded artists.  Think of how many people have thought they were the best, and just could not be outdone in their craft.  Mike Tyson comes to mind for me.  Just when he thought he couldn’t be beat, he started letting other things become more important to him.  More important than training hard and winning, so you know what happened next.  He got his ass knocked out.

Now what happens when everybody around you has been telling you how good you are, and somebody who doesn’t know you and can care less about your feelings comes into the picture?  You give them a taste of your music and tell them how good it is, and that you feel you are the best at what you do.  Then they politely tell you that your music sucks.  Now what?  Are you going to give up?  Or are you going to let it roll off your back and try to make better music?

That is why it is important not to let other’s opinions go to your head.  Of course if everybody is telling you that your music sucks, then your music just might suck.  But when everybody is telling you that you are really good, and even the best,  you should always remember that there is someone who is just as passionate as you are and is working just as hard, or even harder.  Your goal should be converting many people as possible into fans of your music.  Some people are going to love your music, some people may not like it at all, and the rest probably won’t pay you any attention.

You should focus on making timeless music because you want to put out the best product possible as an artist.  If your music is that good and your marketing efforts match the music, someone will like it and spread the word about you and your music.  But when you do receive feedback from family, friends, or strangers, don’t think that their opinions are an accurate sample of the whole world.  Don’t get too high on the good things you hear, and don’t get too low when you receive criticism.  Remember that it is just an opinion.

The Negative Perception of The “Video Heaux”

video heaux


By Jason Tallie


It’s all about perception.  Not who you are, but who everyone thinks you are.

The music video is an integral part of an artist’s strategy to market and promote their music.  Recently, as in the past decade or so, if you pay attention to rap videos you may notice that a large percentage of the videos look the same.  Most visuals, depending on the nature of the song will have expensive cars, elaborate mansions, yachts, and of course plenty gorgeous, half-naked WOMEN!!

The lyrics of a song is essentially a script for directors to follow to bring the artist’s words and message to life.  It is no secret that 65 to 75% of rappers choose to discuss the same topics.  Money, cars, clothes and hoes.  An artist has a song in which people think has hit potential, so off top one of the first things to do would be to shoot a video for the song.  So many rappers spit so many bars over the same topics, which then translates into hundreds of videos that look exactly the same.

After a decades of seeing ass and titties on the television screen every time you turn on BET or MTV, people start paying attention to the trends, and now all of a sudden you start hearing the word “mysogyny”.  Oooh, what the hell is mysogyny exactly?  Well, the literal meaning of the word is defined as “the hatred of women”.  Now, I’m confused, something isn’t quite making sense.

Lets go back to the discussion of the content of the lyrics, which are the blueprint for the visuals that people analyze to formulate the assumption that WE, as rappers HATE women!  It is also no secret that we throw around profanity such as “bitches” and “hoes” and many other demeaning statements directed towards some women.  When I have discussions with respectable older women about my passion for creating rap music, most of them ask the same questions in different words.  Do you like to call all of our women “bitches” and “hoes” in your songs too?

Well, I can’t even lie, I have thrown the words around, but so do many other women in my generation.  But it seems to be more of a problem when men say it, and it has gone so far is to have people questioning do rappers hate women just because we refuse to find other means of expressing what we want to say.  I LOVE women.  I was raised by a woman, and I will always respect a woman that deserves it. With that said, it is out of the question that rappers HATE women, what is in question is the CREATIVITY of rappers.

No matter how many Lupe Fiascos there are in the rap universe, there will always be a Gucci Mane and a Rick Ross.  No matter how many women that look elegant in music videos for the sake of art, there will always be a Karrine Steffans.  Not to bash Karrine, but she may be the scapegoat, poster child, or whatever you want to call it of “video hoes”.  The issue I have with the way video vixens are perceived in the music industry is the way it may deter an ambitious young model who is passionate about using her body for the sake of art, but is afraid solely because of what she thinks people will say about her.

Lyrics and videos should definitely coincide and I think it’s time for artists to start being more creative with their choice of words.  You can say whatever you want, it’s all about how you say it.  I think Kendrick Lamar does a great job with getting his message across without degrading women.  Lets incorporate more art into our craft instead of following the trends, and maybe we can prevent the world outside of rap from thinking we hate our women and therefore looking down on our talented musicians and our beautiful women.

Global Minds Entertainment’s “Sippin” Album


Like I said in my first ever blog post, Global Minds Entertainment is the definition of independent.  The label’s first official street album was released in June 2013 for promotional purposes.  The process of creating such a project can be as easy or difficult as you choose to make it.  Recording, mixing, mastering, creating artwork, and getting copies pressed is the easy part.  Shit gets real once you have to get out in the streets and clubs and interact with potential fans by yourself.  If you want it and believe in your music, you will do it.

First off, we can start by talking about how the name “Sippin” originated.  I know people might get the impression that the meaning is derived from the consumption of alcoholic beverages, but actually the title of the project is meant to convey different aspects of the lives of Mississippians.  “Sippin” has a cut that everybody can relate to from patrons who party every weekend, to the hip hop heads who are obsessed with lyrics and substance.

Tracks like “Racecar” and “Spike Lee” (Do The Right Thang) will have anyone on a nightclub dance floor ready to lose their damn minds as soon as the bass lines drop.  Cuts such as “Last Guy”, “It’s Been”, and “Thinkin” discuss the different aspects of love and relationships that any adolescent or young adult might encounter.  “Sippin” is special because of the way four artists can come together on one project and create one sound.  The music is definitely “street” with songs like “Trapspot”, “Street Talk”, and “Don’t Trust Em”, but when artists have lived such a lifestyle for extensive periods of time, it is only natural that the different aspects of the “streets” be discussed in the music.

I recently gave a copy of the album to an older cat whom I work with, I would guess he would be in his late forties or early fifties.  This guy has been in the music business since the early seventies and has several businesses, one being a sound company in which he sets up the sound for different venues.  He also plays instruments and has even managed a rap group in the late 80’s, so I really wanted to hear his opinion of the music.

He finally got around to listening to the music and of course I asked him for his opinion and didn’t expect him to sugar coat anything.  The old head asked me what age range was our “target market” and I told him – “Shit man everybody.”  Which was true because everyone from high school kids to forty somethings is loving the GME sound.  He said the album definitely had some bangers for the shake junt from the cuts he had heard, but suggested that the label try to be more radio friendly for the sake or reaching a broader audience.

I definitely understand his perspective, because what up and coming artist doesn’t need radio play?  But I think that the foundation of most successful artists who build a campaign starts primarily in the streets.  Some people are choosing to listen to “Sippin” on their way to and from work, or after they leave the clubs instead of the radio stations, so the label is winning in that aspect.  Radio play and promotion is expensive for an indie label whose members hustle and work to pay bills, and the importance of finances to be successful in the industry is extremely important.  (This can be an article in itself.)

After months of networking and pushing copies of the album in the streets, the label has received outstanding feedback from its local Mississippi community of Oxford.  After a strong local campaign and gaining support, it will soon be time to gain profits from the music that people claim to love.  The label is preparing to order more copies to promote the “Sippin” album in the surrounding regions of north Mississippi.  So you might discover a copy in a hood near you very soon.

If you have reached the end of this post, you might as well give the album a listen here: “Sippin” and leave me with your feedback.  Do you think these guys have the potential to do great things in the music industry?  Who would you compare their music to?

Also, check out: Global Minds Entertainment on YouTube.

Booking Rap Acts…Shoot Me Now

Music – vocal or instrumental sounds combined in a way to produce beauty of form, harmony, and expression of emotion.

I wonder why it has to be so difficult to book shows for indie rap acts?  Probably because there is a negative stigma associated with rap, and maybe rightfully so due to the many references to violence, sex, drugs and so on.  Nevertheless, it is unfair to the few rap artists and labels who make exceptional music to not have as many platforms as musicians of other genres to promote their talents to larger audiences.

For example, in my city the main attraction in our town other than the University of Mississippi, is The Square.  The square is basically a block in midtown Oxford of about three to six live music venues, numerous restaurants, and a few boutiques.  The best music venues would be The Lyric, Proud Larry’s, and The Levee.  But only the Lyric even seldom books hardcore rap acts, and hardly ever local acts.

The internet has been a major tool to assist bands and labels in booking shows for their artists.  For the inexperienced motivated person like myself who does not have the proper contacts to put together a small tour, you may find yourself browsing on sites like hoping you get lucky enough to snatch a gig.  I scroll through the venues and the majority of these spots are not even open to all genres of music.

Gigging is so important for indie acts that are on the come up, but eventually rocking the stages at the most ratchet of the ratchet clubs get old and you want bigger and better opportunities for your music to be heard.  I’m begging and pleading for club owners and promoters across the country to give rappers more of a chance.  Broaden your horizons for goodness sake.

I understand that everyone’s music is not going to be up to par, but if an artist puts the time and finances into creating an outstanding product and buzz, then give them a chance to express themselves no matter what the genre.  More clubs should be willing to book indie rappers just as much as they would be willing to book an upcoming rock or acoustic band.  Do rappers need a civil rights movement in this industry??

Check out footage of Global Minds Entertainment @ Club Rogue in Fayetteville, Arkansas here:

Tony’s Two Cents: Physical Music Sales Dead? CDs & Vinyl say “Not Quite Yet”!!

Small Town…Big Aspirations

Okay, this is our first blog.  First off, I will tell you a little about Global Minds Entertainment.  We are an independent label from Oxford, Mississippi that specializes in rap music.  I know what you are thinking, aww shit some more ignorant wannabees with nothing going for themselves but some dreams of one day becoming the next Cash Money or Roc-A-Fella Records.

But not so fast, I may be biased but we actually have four unique and talented artists on the label, along with a diamond in the rough better known as producer/engineer DJ Fury.  GME started off making music like any other artists you may know about that has been recording together for years.  For example, Three 6 Mafia, UGK, 8 Ball & MJG, or OutKast just to name a few.  It all started out just for fun about ten years ago.  Artists would meet at DJ Fury and rapper Ezzy’s house to smoke weed and just mess around recording on DJ Fury’s fl studio beats.

Years passed by and Fury was progressing with his production and making a name for himself locally.  After graduating from high school in 2008, Fury decided to attend SAE in Atlanta to perfect a craft that he has taken seriously since middle school.  After returning to Mississippi from Atlanta around 2010, Fury and a couple dedicated artists of GME began to have a change of heart concerning our craft, as in we could actually make a living doing what we loved.  Easier said than done.

People underestimate how hard it is for rappers in a small college town (predominately white) of about 22,000 people, not counting the college population.  Even with a strong local fan base, there are only a few venues in town, and only two or three out of those few book hardcore rap acts that they may deem as local.  Furthermore, there is a culture among local artists that they do not have to pay for recording or production, even if it is far more superior than anything else in town.

After doing so many talent showcases such as mixtape Wednesday’s and Coast 2 Coast Conventions, you soon realize that these type of gimmicks will get you nowhere if you are not prepared to take full advantage of the opportunities.  It takes money to make money in this industry, and no one seems to care about the quality of your music.  Promoters and DJ’s only care about the quick buck now-a-days instead of putting the best artists on a bigger platform to effectively promote their music.

After investing thousands of dollars into studio equipment and hard copies to promote the music, it is not fair for a promoter to ask an artist to pay money to open up for an established artist coming to town that is going to make that promoter thousands.  GREEDY!

“The artist pays the price.”  I think Marvin Gaye said it best.  After doing it for so long you realize, coming from north Mississippi you have to be cut from a different cloth.  You have to be motivated every day to work toward your goals of making a living from making music.  It is integral to be versatile in this era of the music industry.  There are no hand-outs.  NONE!

GME is the definition of independent.  Everything we have accomplished thus far has came from our own efforts.  Fury records, mixes and masters every song we have ever recorded.  We have booked shows far away as Fayetteville, Arkansas (7 hour drive from Oxford).  The label has big plans in the future to become even more independent to minimize future costs.

But, in my opinion, you are only strong as the weakest link in your team.  If your organization has five members and only two or three are dedicated to reaching goals, then it will be that much difficult to become successful in this game.  Sometimes it gets disheartening to analyze what reality is with our situation, but I am confident if we were located an hour away in Memphis, TN or two and a half hours away in Jackson, MS we would already be light-years ahead of where we are now in our musical careers.

Some of you may say I’m complaining or ranting, but I’m just stating the facts.  If you came to the town where I’m from and saw with your own two eyeballs how hard it is to make a living from music you would probably tell us to quit.  But when we step outside of the downtown barber shop and hear someone riding past blasting our latest street album “Sippin,” that is all the inspiration we need to suck it up and continue pursuing the ultimate goal of getting paid for creating a product that is superior to artists who are already getting paid shows and courting several offers from record labels.

Labels don’t come to north Mississippi looking for talent.  We have to invest our own time and money into getting our music into the hands or ears of potential fans.  Over the years it has been a lot of trial and error, and there is no one to consult but ourselves.  Our next short-term goal is to make sure that if you are a fan of rap music and live in the southeastern region of the United States, you will hear about Global Minds Entertainment soon.